Philippine Center for Creative Imaging

World leaders in print and digital imaging -what more could you ask for from the Philippine Center for Creative Imaging (PCCI)? How about expertise and training from one of the best sources for Adobe, Apple and Corel software?

Students learn from faculty members who "use these killer apps themselves in their work or business," which allows the student to learn "real-world lessons" about software that focuses on digital imaging.

Most people who have followed the photography/imaging industry know that digital is the keyword in the past decade or so. PCCI has been very involved in this area for nearly 14 years (since its 1998 founding by members of the International Designers Network).

Let's agree that digital is the key to photography and imaging success. But what about hands-on training, as opposed to theory and classroom lectures? No worries there, because Philippine Center for Creative Imaging graduates are well trained in the real-world use of all the technology they need to succeed.

The school is authorized as a training center for Adobe and Apple. One course leads to designation as an Apple Certified Trainer, for example.

But there's more:

Canon Digital Learning Center, Corel Training Partner, Wacom Authorized Training Center and CompTIA Certified Technical Trainer programs are also on the list.

Canon photographer on the beach with tele zoom Shooting on the beach - the luxury of successful photographers!

Many students benefit from the intensive atmosphere of workshops, while others engage in one-day seminars that provide excellent training in basics. Instruction is offered for both the PC and the Mac platforms in many programs. The Philippine Center for Creative Imaging facility is "fully networked" for the best learning environment.

Photography Course Details

Those who are just beginning to learn about the fascinating world of digital photography and imaging might want to sign up for the Digital Camera Fundamentals one-day seminar.

Basic Photography is the next step, a three-day workshop.

Other choices include:

  • Fast track to Digital Photography

  • Getting the Most Out of Your Point-and-Shoot Camera

  • and Beginner's Guide to Studio Lighting (seminar)

More advanced courses include Conceptual Still Life Photography, The Secrets of Product Photography, Professional Food Photography and Commercial Portrait Studio: Extraordinary Portraits of Ordinary People.

If you are interested in learning from the best instructors in underwater photography, wedding photography and fine-art nude photography, PCCI offers instruction in those areas. Programs range from two-day workshop/class settings to more intensive four-day programs.

Let's take a look at one of the new, one-day seminars now offered at PCCI. Instructor Mark Floro will provide a full day of instruction on studio lighting. Floro concentrates on getting the lighting correct during the exposure to minimize the need for computer editing. His expertise is used in a career as a professional food and advertising photographer.

The 9 a.m. to 5 p.m. seminar covers:

  • Basic principles of lighting

  • Studio lights, accessories/light modifiers

  • Flash/strobe vs. ambient light

  • Custom white balance

  • Wireless triggers for lighting

This seminar and similar programs are intended for those who want to take the extra step from basic camera photography. More experienced professionals will benefit if they want to move into product/advertising, portrait or fashion photography courses.

Those who sign up for this seminar should have a digital, single-lens-reflex (SLR) camera, strobe units/accessories, tripod, memory cards and batteries. Participants will also need a laptop computer and proper software. It's important to obtain all the details about necessary equipment when registering for the seminar.

Many Opportunities

Courses in photography and digital imaging are too numerous to list in this brief space but it may help prospective students to see a list of the instruction categories available.

The list includes:

  • Photography

  • Digital Imaging & Painting

  • Illustration & Desktop Publishing

  • Web & Interaction Design

  • Digital Video Production

  • 3D Animation

  • Mac OS X and Special Classes & Events

Special classes currently offered include an introductory program for close-up photography and a master class entitled Inner Vision.

To sum up the basic information about Philippine Center for Creative Imaging, the instructors bring real-life experience and extensive "book" knowledge to the seminars and workshops.

The school facilities provide a state-of-the-art setting for those interested in perfecting imaging skills. Participants who bring enthusiasm and a desire to succeed to PCCI should get what they need to move ahead.

Philippine Center for Creative Imaging Contact Details

2247 Don Chino Roces Avenue (formerly Pasong Tamo)
Makati City, Philippines
Phone: +63 2 759-3087
Fax: +63 2 892-5281

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